You need to know your about customers ,what they want and how to deliver the needed.The more you know about your customers are,who they are?, what they buy?,And why they Buy it.Inbound marketing is a new idea,it is referred as ‘permission marketing’.
Inbound marketing is attracting consumers to your brand.Inbound marketing is advertising through Seo,Email,Social Networks,Webinars, Info graphics,Document Sharing,Content Marketing,online video,Forums,Social Bookmarking,etc..
Create targeted content that helps to answers your customer’s queries.Your website must be optimized so that your customer’s can find it, and use it effectively.
Inbound Marketing Starts from Blogging.A blog is the single best way to attract new visitors to your website.Using various social media platforms you are provided with real-time customer service.Inbound Marketing through Social Media you have to share valuable and original content on the social media.interact on the networks where your customers spend time.
Another way to attract customers in inbound marketing like blogging is Content Marketing .
Content Marketing includes Webinars, White papers etc… Info graphics are graphic visual representations of information, data .Online video Marketing is a method of advertising the product through internet more effectively.
A blog needs traffic that is right .To get the traffic one should analytically pick keywords ,optimize pages of the website,create effective content and build links.
Video is fast becoming a vital online marketing tool.once you get visitors to your website/blog collect their contact information,email address because contact information is more valuable for marketing .Create a forum so that you can interact with your customers directly and clarify their queries .you can know what is needed and how can you improve you.