Helping Women Get Online(hwgo.com) is an initiative launched by Google in India, to empower women by enabling them to use the Internet.
Our endeavor at Google is always to use technology to better the lives of people. So with the aim of bringing a balance in the online space and to empower women, we have taken up the task of helping 50 million additional women get online by end of 2014.
Some of the key activities of the initiative include: – The site hwgo.com – An Internet Toll Free Helpline number, 1800 41 999 77 to guide women if they get stuck on the Internet. – A mass media campaign on Internet Moms, to help women discover hwgo.com – Ground activations across the country – Collaboration with partners such as HUL, Intel, Future Group and Axis Bank to help drive awareness and reach for the initiative.