Digital Marketing Meetup Hosted By Echovme

The event #DigitalQandA meet up in which took place on 4th June at Rang Mahal in Pursaiwalkam.there were around 50 members who attended the session. the event started by 4.15 pm by a welcome speech about the event by Mr.sorav jain Started with introducing ourselves .Mr.Dorai Thodla  was speaker he shared his experience on marketing tools automation.Some of the tools he shared with us are:

Google Analytics

Get stronger results across all your sites, apps and offline channels. Google’s analytics solutions help you turn customer insights into real gains.Google Analytics lets you do more than measure sales and conversions. It also gives insights into how visitors find and use your site, and how to keep them coming back.Your customers go everywhere; shouldn’t your analytics? Google Analytics shows you the full customer picture across ads, videos, social tools, websites, tablets, smartphones, and more

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Google Alerts

Google Alerts is one of the most versatile online tools. It allows you to listen to conversations you may not be aware of. Conversations that involve you or your brand (and maybe even your competitors). As you manage your online presence, it’s important to listen to what people are saying and how they are saying it. You want to know if other sites are linking to you, quoting you, supporting you, or complaining about you. You want to know what your competition is up to and how they are faring. Enter Google Alerts, the free online tool that lets you track keywords and phrases effortlessly so you never miss another important conversation.

  1. Visit Google Alerts.
  2. In the “Create an alert about” box, enter the words you want to get email notifications for.
  3. Click Show options to say how often you get alerts, what types of results you want to get, and more.
  4. Click Create Alert.
  5. Once your alert is set up, you’ll start getting emails any time we find new search results for your keywords.

You can also create an alert by clicking the + next to any of the suggested topics on the Google Alerts page.

Slack

Slack is a cloud-based team collaboration tool co-founded by Stewart Butterfield, Eric Costello, Cal Henderson, and Serguei Mourachov.Slack brings all your communication together in one place. It’s real-time messaging, archiving and search for modern teams

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Google Keyword Planner

Keyword Planner is like a workshop for building new Search Network campaigns or expanding existing ones. You can search for keyword and ad group ideas, get historical statistics, see how a list of keywords might perform and even create a new keyword list by multiplying several lists of keywords together. A free AdWords tool, Keyword Planner can also help you choose competitive bids and budgets to use with your campaigns.

Bitly

Bitly is a link management platform. The company Bitly, Inc. was established in 2008. It is privately held and based in New York City. Bitly shortens 600 million links per month, for useUntitled-3 in social networking, SMS, and email

Marketo

Marketo’s powerful marketing automation software helps marketers master the art & science of digital marketing to engage customers and prospects.Marketo has grown into a leader in marketing automation, but at our core we are a company for marketers, by marketers. We wake up every morning thinking about how we can make life better for our fellow marketers.  This passion has evolved into a vibrant community we call the Marketing Nation®–the marketers who are invested in our solution, and are the customers and partners who inspire us every single day.

Pocket

Is your place to quickly save, discover, and recommend the best, most interesting stories on the Web. –. SAVE FOR LATER:Pocket, previously known as Read It Later, is an application and service for managing a reading list of articles from the Internet.The next time you find an article, video or link you want to read or watch later, just save it to Pocket. It’ll sync across your phone, tablet, and computer so you can come back to it whenever and wherever you’d like, even when you’re offline.

You can save to Pocket from pretty much anywhere, including your computer, Safari, email, and your favorite apps like Facebook, Twitter, Flipboard, and Feedly.

BEAUTIFUL READING EXPERIENCE:
Read and watch everything in Pocket in a clean, easy-to-view layout that’s free of distractions. You can customize Pocket to match your reading style.

DISCOVER STORIES YOU’LL LOVE:
Quickly discover new stories you’ll love with personalized recommendations hand-picked by Pocket and the people you follow.

RECOMMEND THE BEST OF YOUR POCKET:
Recommend the most interesting stories you’re reading and watching in Pocket to your friends and followers.

PLUS:
• Unlimited storage
• Tags to quickly get organized
• Listen to your articles with Text-to-Speech
• Save with one click using Pocket’s desktop browser extensions for Safari, Chrome, and Firefox

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Mr. Peter claridge shared his view on Social Media Analytics . the point which i found interesting and learnt is  only 14.9% likes are organic for pages below 5lakhs reach, while for pages above 5lakhs the organic search is just 2.7%.

in the #DigitalQandA  panel  learnt about push notifications and some more information on SEO.

In the Future looking for more events .

Do connect with me here Twitter @sankaraarts

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