Tools For Email Marketing Automation

For email marketing, there is a wide variety of tools such as Aweber, Constant Contact and MailChimp.

If you’re looking for a reasonably priced tool that gives you a reasonable amount of marketing automation then pick MailChimp.

It has great functionality and support and it’s a very reliable platform.

If you want a marketing automation tool, you also have a large variety to choose from and it gets more complicated.  Here are four to consider:

  • Infusionsoft – This is often referenced as confusion soft because it’s quite complex to use.  However, it has great functionality and is used by many top marketers around the world.
  • Ontraport – This is a direct competitor to Infusionsoft and, over the last couple of years, it’s caught up a lot on functionality.  We use Ontraport and the only limiting factor is that it doesn’t integrate with as many products as Infusionsoft does.
  • Convertkit – This is a relatively new kid on the black that provides good functionality at a reasonable price.
  • HubSpot –  This is very useful and comprehensive tool but the price will jump up a lot compared to Convertkit, Ontraport, and Infusionsoft.

To give you an example of what you can use the marketing automation tool for, here’s some functionality we use:

  • Store all email subscribers – any email subscriber through our site is automatically added to Ontraport.
  • Run reports – There are reports and dashboards available showing information regarding open rates, click-through rates, products purchased, subscriber growth etc.
  • Collect payment – It integrates with payment providers such as Stripe so we can build payment forms through our site.
  • Tagging – We tag our subscribers based on what they do.  This tagging mostly happens automatically, such as tagging people for subscribing to our list, joining a sequence, visiting our site, buying a product etc.
  • Send newsletters – we can use their templates or create our own templates.
  • Collect email subscribers via landing pages – Ontraport has it’s own landing-page builder.
  • Automatically build custom audiences for Facebook advertising campaigns.

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