People Are Strange

If u praise someone,
They think U must have your own mean in this.

If u don’t praise,
They call u jealous…

If u do extra care for someone,

They think that U love them..

If u show u don’t care,
They call u selfish…

If u regularly text your friends,
They call u sticky…

If u don’t talk to them for a few days,
They call u proud…

You can never make the whole world happy,
So concentrate on the person u daily see in the mirror!!

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Useful Resources for Online Entrepreneurs

Communications / VoIP

Skype – Free calls over the internet to other people on Skype for as long as you like.

Vonage – Leading provider of VoIP internet broadband telephone services.

Gizmo – Low cost international calling and free calls to users on Yahoo Messenger, Google Talk, Windows Live users and SIP networks.

Vonics Digital – Plans start at $12.99 per month.

VoipBuster – Free program that uses the latest technology to bring free and high-quality voice communications to people all over the world.

SunISP – VoIP Plans.

Data Backup

Mozy – Industry-leading solution for online backup.

Intronis – Online backup solution with remote computer data backup software.

Carbonite – Unlimited online backup for one flat fee.

Data Deposit Box – Your source for online backup, and secure online data backup.

Athena Backup – Automatically backup your home computer files with Athena Backup.

Data Protection Services – Secure online backup services, free trial.

Invoice

    •  FreshBooks – Online invoicing and time tracking service.
    •  Transcepta – Electronic invoicing solution.
    •  Blinksale – The easiest way to send invoices online.
    •  InterlinQ Solutions – Providing a daily job report, time sheets, job tracking, construction reports and mobile billing.
    •  Bill My Clients – Easy way to create and send invoices and bills to your clients.
    •  2nd Site – Secure invoicing service w/ online invoice payment & online employee timesheets.

Financial Management and Accounting

Intacct – Delivers ERP software as a service to small and midsize companies.

QuickBooks Online – Accounting Solutions for professionals and businesses.

Xero – Slash the hours you spend every week on accounting administration.

Time Management and Project Management

Google Calendar – Free online shareable calendar service.

Vitalist – Web based task manager designed to work with Getting Things Done (GTD).

Backpack – Personal and small business information management, intranet, and to do list organizer.

Basecamp – Web-based tool that lets you manage and track projects.

Goplan – Online project management app.

Copper Project – Project Management Software.

Side Job Track – Web-based job tracking, invoicing, reporting & project management software.

ActiTime – Free Time Tracking Software.

Contact Manager

Big Contacts – Web Based Contact Manager for 2 to 2000 People.

Highrise – Shared contact manager.

BatchBook – Easy-to-use contact management system.

Relenta CRM – Small business CRM software.

PipelineDeals – CRM made simple – $15/User/Month.

Zoho – Customer Relationship Management, on demand CRM.

Simple Sales Tracking – Web-based hosted CRM.

SugarCRM – Commercial Open Source CRM.

Reputation Management

claimID – Free, easy way to manage your online identity.

Google Alerts – Email updates of the latest relevant Google results.

Yahoo Alerts – Free, personalized notification service.

Technorati – Real-time search for user-generated media.

FindMeOn – Manage your circles of friends, family, colleagues and others.

myOpenID – Secure OpenID provider.

Start-up companies should have the corporate culture

Determine the success of start-ups is the most important three factors:
  • Team
  • Product or Service
  • The Market (timing, capacity, etc.)

If start-up companies have a good team and a first-class product or service ideas, coupled with the good time, and that the company’s success just around the corner. In fact, there is a factor for the success of start-up companies play a significant influence, and that is the right corporate culture. In other words, even if a start-up companies have a perfect team, disruptive products and excellent market opportunity, if they do not have a good corporate culture, and that the start-up companies will be finished.

That is what a good corporate culture like? Consider the following thirteen know.

1. No office politics .
Good entrepreneurial corporate culture where everyone trusts each other. Evaluation is based on the idea of its value, not to see who is put forward. For the return you will get satisfied. And in a not so good entrepreneurial corporate culture, everyone satisfied with their income, everyone want people to know what he has done something, even if he did not actually done.
2. You’re not simple work, and full of a sense of mission. 
Good entrepreneurial corporate culture is composed of such people: they have the ability to do many things, but in fact they are willing to focus on the company’s individual products or services. Such core culture usually trust companies, companies engaged in the things they feel are most important.
3. Competitive Environment. 
Good entrepreneurial corporate culture to spiritual reward good employees, while poor performers to be very tough, they will quickly eliminate those who can not reach a high standard. Eventually left to the people will find that my colleagues around him are with him, even more remarkable.
4. Save Every Penny. 
Good business for every penny of corporate culture are concerned, costs would be very cautious. Amazon’s door to make tables with tradition is not the case will be cheaper (probably not), but to create a feeling, Amazon will not waste money on office furniture. In the early start, the internal Intrepid Learning Solution Company set up a conservation award, awarded to those who have the ability to save money super staff. Company CEO won a prize, he rented a truck, a person close to the company moving Abandoned conference table dragged back. In a good business enterprise culture, a strong awareness of cost control, but also very infectious.
5. Equity Incentive.
 It feels so good entrepreneurial corporate culture gives employees: We are doing meaningful things, sooner or later the company will be successful. Employees can enjoy the future value of the company. The difference in the corporate culture of the company, employee motivation is almost entirely dependent on short-term cash incentives. This is not to say short-term cash incentive is not good, in fact, in many cases, this will help to achieve short-term goals. However, if the employee merely focus only bonuses, but not interested in equity, which indicates that they have no confidence in the future of the company.
6. Perfect Match. 
Good entrepreneurial corporate culture is a perfect match for the company strategy is correct and consistent with the vision, the staff carry out their duties, they do good things. Consistent with the idea that all employees from the CEO to the office clerk.
7. Good communication. 
Good communication is an important indicator of outstanding corporate culture. No one would confuse the company’s goals. Communication is open and smooth, it is difficult to make a direct, rather than overlooked.
8. Passionate sense of responsibility and strong leadership.
 
Venture’s leadership should be the spiritual leader of the company, good leadership can take responsibility and lead by example. As the company’s CEO should take the lead morale.
9. Mutual Respect.
 In the corporate culture is not good business to do business people think that art is only interested in highly technical, and not to make products in accordance with market demand. Business people in the art will understand that the technology), can not understand what the market needs in the end. Architect despise product development, failing to appreciate the quality of product development evaluation. Sales team that marketing marketing campaign did not do a good job, everyone thinks sales team overpaid. In good entrepreneurial corporate culture where everyone will be respected by others doing their thing, to be congratulated on the achievements of others. There is intense discussion among employees but useful, even if not everyone is in favor, the final decision can be made ​​that we can accept.
10. The focus on the customer. 
Good entrepreneurial corporate culture is very concerned about who is the customer and what the customer wants / needs, customers’ current willingness to pay more. Before you begin to write code better start thinking about these issues, and to prior product ideas with as many potential customers to communicate. After the product or service to market, customer feedback is a very important part. Good entrepreneurial corporate culture will have little surprised by the customer’s problem, because they are a prelude to fully understand the customer and process.
 11. The energetic.
You walk into a good business in the corporate culture, you will feel the office is full of energy, everyone is focused on their mission. The door is open, full written on the board, everyone is busy with work, the meeting is simple and effective.
12. Relaxed Working Environment. 
Start-ups should be interesting. In a good business enterprise culture, anyone would feel the happiness. Staff will tell their friends how happy they Yes. In such a corporate culture where complaining is no place to hide.

13. Sincerity.

 Good entrepreneurial corporate culture will not attempt to cut corners, they are at the highest level of sincerity towards customers, employees deal with the problem, write code to do daily work. Whether it is easy or difficult, they are kept in good faith. This means that they are sincere confidence in the company’s products, it is safely put the product to the user. Any form of deception, even if it is part of the deception, is unacceptable.

The business of being in sync – meet the marketing enthusiast who helps people beyond geographic boundaries in building their start-ups

Sitting across the table and chatting with him at Café Coffee Day in Anna Nagar, I couldn’t help but notice the fact that today’s marketers are more transient than ever, moving across geographies, industry domains and experimenting with new platforms. As entrepreneurs, more often than not, we talk of scope and scalability.

31-year-old Yaagneshwaran Ganesh, a.k.a YG, is a marketing enthusiast, author and a professional speaker from Chennai, but is known more his pet project “MarketingSync” that became a movement helping start-ups and SMBs get their marketing in sync.

Sitting across the table and chatting with him at Café Coffee Day in Anna Nagar, I couldn’t help but notice the fact that today’s marketers are more transient than ever, moving across geographies, industry domains and experimenting with new platforms. As entrepreneurs, more often than not, we talk of scope and scalability.

On that note, could a book project transcend boundaries and help you build a business? While we are exploring something, we usually find ourselves in an unfamiliar territory. It is important to connect, to be able to build that credibility as a marketer and be able to help people achieve their goals.

Christian Fictoor, my conceptualizer from Enschede, Netherlands and I decided to go all in, even when we were conceptualizing the book,” said the author of ‘Is your marketing in sync or sinking?’ as we began discussing his journey.

Their vision really took off. Following the book that launched last December, Yaagneshwaran and Christian Fictoor, began conducting workshops and were invited for keynotes on MarketingSync. It may have stemmed out of a discussion between the two founders, but they really took it to the world. They presented the concept to the Chamber of Commerce and SMB Committees of Netherlands and Germany, and then on, there was no looking back.

Since then, Yaagneshwaran embarked the dream of focussing on the Asia and Middle East community, while Christian Fictoor focusing on Europe and North America.

In India, Yaagneshwaran has been playing an active role with SMBConnect, India’s largest integrated solution platform that connects SMEs and entrepreneurs across the nation and helps them build their dream ventures. He also speaks at TiE, a community that supports start-ups across the country.

Yaagneshwaran Ganesh at SMBConnect, Coimbatore.

Upon asking him, what made him go all out risking the odds, he said, “I’ve spent lots of years in failing at many things, right from my schooling. Call it Stockholm syndrome; you can’t stop experimenting, once you begin. It is definitely not like getting operated without anaesthesia,” he laughs.

Recollecting how MarketingSync was conceptualized, “What began as a 20 minute appointment with Christian over Skype, turned out to be a 2 hour conversation, and then ended up becoming a movement, I guess. As we speak, Christian is mentoring a start up in Netherlands, which won our MarketingSync coaching as the prize in The Startup Launch Camp. The guys are an enthusiastic team, and have come up with an amazing concept called #HolographEGG “, shares Yaagneshwaran.

Christian Fictoor (left) and the team that won the MarketingSync mentorship

As we continued talking, it was evident that he looks at books a little differently that most readers or even authors would. He believes that books don’t necessarily compete with books or authors alone, but with bloggers, columnists, movies and sometimes business too and hence recommends people to have a strong reason as to whom they write for, and why.

Sitting across the table and chatting with him at Café Coffee Day in Anna Nagar, I couldn’t help but notice the fact that today’s marketers are more transient than ever, moving across geographies, industry domains and experimenting with new platforms. As entrepreneurs, more often than not, we talk of scope and scalability.

31-year-old Yaagneshwaran Ganesh, a.k.a YG, is a marketing enthusiast, author and a professional speaker from Chennai, but is known more his pet project “MarketingSync” that became a movement helping start-ups and SMBs get their marketing in sync.

Sitting across the table and chatting with him at Café Coffee Day in Anna Nagar, I couldn’t help but notice the fact that today’s marketers are more transient than ever, moving across geographies, industry domains and experimenting with new platforms. As entrepreneurs, more often than not, we talk of scope and scalability.

On that note, could a book project transcend boundaries and help you build a business? While we are exploring something, we usually find ourselves in an unfamiliar territory. It is important to connect, to be able to build that credibility as a marketer and be able to help people achieve their goals.

Christian Fictoor, my conceptualizer from Enschede, Netherlands and I decided to go all in, even when we were conceptualizing the book,” said the author of ‘Is your marketing in sync or sinking?’ as we began discussing his journey.

Their vision really took off. Following the book that launched last December, Yaagneshwaran and Christian Fictoor, began conducting workshops and were invited for keynotes on MarketingSync. It may have stemmed out of a discussion between the two founders, but they really took it to the world. They presented the concept to the Chamber of Commerce and SMB Committees of Netherlands and Germany, and then on, there was no looking back.

Since then, Yaagneshwaran embarked the dream of focussing on the Asia and Middle East community, while Christian Fictoor focusing on Europe and North America.

In India, Yaagneshwaran has been playing an active role with SMBConnect, India’s largest integrated solution platform that connects SMEs and entrepreneurs across the nation and helps them build their dream ventures. He also speaks at TiE, a community that supports start-ups across the country.


Yaagneshwaran Ganesh at SMBConnect, Coimbatore.

Upon asking him, what made him go all out risking the odds, he said, “I’ve spent lots of years in failing at many things, right from my schooling. Call it Stockholm syndrome; you can’t stop experimenting, once you begin. It is definitely not like getting operated without anaesthesia,” he laughs.

Recollecting how MarketingSync was conceptualized, “What began as a 20 minute appointment with Christian over Skype, turned out to be a 2 hour conversation, and then ended up becoming a movement, I guess. As we speak, Christian is mentoring a start up in Netherlands, which won our MarketingSync coaching as the prize in The Startup Launch Camp. The guys are an enthusiastic team, and have come up with an amazing concept called #HolographEGG “, shares Yaagneshwaran.

Christian Fictoor (left) and the team that won the MarketingSync mentorship

As we continued talking, it was evident that he looks at books a little differently that most readers or even authors would. He believes that books don’t necessarily compete with books or authors alone, but with bloggers, columnists, movies and sometimes business too and hence recommends people to have a strong reason as to whom they write for, and why.


For us, the book is a medium to explain the methodology to people and in fact, we have come up with a dynamic ecosystem model to make organizations more manoeuvrable and less pillared. Chris often says that MarketingSync is not a thing, nor a trend but a state of mind. A state of mind your organization needs today, whether you realize it or not,” said Yaagneshwaran.

The magic word as you can see is ‘Sync’, and the question probably is are we?

Quick Tips About How To Write Optimized Content For Seo In Your WordPress Blog

If you want to increase organic traffic, it is essential to know how to write content optimized for SEO. There is almost certainly that we as a whole need to get a considerable measure of traffic , and show up in the first organic results.without forgetting the user experience.

Let’s start with the 10 keys to optimize the contents of your blog,  and improve the blog in organic results.

Search for keywords

The principal assignment is to do an examination of keywords that have high demand and little competition , on the grounds that along these lines you will get more visits to the site.

When you go to search for keywords is of vital importance that they are not generic, since they tend to have a lot of competition.

Hence, it is basic that you generally explore long tail keywords.

These are otherwise called long tails keywords, and they are keywords framed by 2 or 3 words.

Here are a few cases of good long-tail keywords in the camera specialty:

longtail-keywords2.jpg

Long tail keywords which are, particular to whatever you are offering. Whenever a client utilizes a profoundly particular search query, they have a tendency to search for precisely what they are really going to purchase.

To look into your own particular long-tail keywords, follow these steps:

Let’s see a simple example so you can see the difference between both keywords:

  • Generic keyword: camera
  • Keyword long tail: how do I set the aperture on my Canon 70D digital camera.

Once we have defined the keyword “long tail”, it will be essential that it appears in:

Title

Example: The best camera or wildlife

URL

Example: domain.com/wildlife

Content

Include the keyword “how do I set the aperture on my Canon 70D digital camera” in titles H2 and H3

Meta description

Customize the meta description of the article and include the keyword “how do I set the aperture on my Canon 70D digital camera”.

 Write Normally

A while back bloggers who reused a keyword frequently in an article..

Now the search engine penalizes this spam technique to readers, and requires the use of  synonyms.

If you want better organic positions in the search results you need to use:

  • 1 Main keyword.
  • 2 secondary words.

As you can see, writing content optimized for SEO does not mean repeating the same keyword a thousand times.

Always remember that readers are the ones who will read and leave comments, they will share your articles in social networks. And even more important, they will sign up for your blog newsletter .When you’re going to write an article, think about your target audience , and how to optimize the content to attract readers . 

Image Optimization

Another important factor if you want to write content optimized for SEO is to optimize the images.

To do this, you must use the  alternative text , also called Alt-text.

When you add an image to the multimedia library, you need to access its attached details  to edit the alternative text.

The alternative text should include a short description and the  keyword  we want to position in the article.

This way you get to rank two times at the same time, in the text search and in the image search.

If you analyze the traffic of visits to your website with  Google Analytics , you can see that many of them come from the images.

This means that some users visited you because they searched for images that Google has shown when they performed a search related to your article.

So, it is vitally important that you have optimized all the images of your articles.

Otherwise you will be losing traffic of visits, and visibility in the search engines.

Tool to compress Images whose file size are larger than one MB.

SEO by Yoast

One of the basic and essential plugins that you should have installed on your blog is  SEO by Yoast .

It is considered as the best free SEO plugin, and it makes the task of positioning the contents in search engines much easier.

The configuration of this plugin for a blog is very simple, and it is not necessary to have technical knowledge or be an expert in the subject of web positioning.

When you have already installed SEO by Yoast, and you want to add a new page or entry in your blog, a configuration menu will always appear at the bottom .

The configuration menu has 3 main sections that are: content, advanced, social.

Content

  • Snippet Preview : to edit the title of the article, the keywords of the entry, and the meta description.
  • focus keyword: that you want to position in the search engines.
  • Content analysis: it shows a series of checks that analyze the content of the page and the different colors (green, orange, red) tell you if you have fulfilled optimally, regularly or badly.

Customize the Meta Description

Another essential factor to optimize the contents of your blog is the Meta description, because it is the preliminary view that the search engines show in their results.

For this reason, you should strive to include a your own meta description that will capture the attention of users.

In this way you will get users to click on the link, visit your page, and end up reading the article.

Otherwise, if you do not edit the meta description you will get by default the first paragraph of the text in the search results.

When you are going to edit the meta description of your content label remember that there is a limit of 155 characters.

Because if you exceed the remaining text will not be displayed, and ellipses appear in the search results.

Internal links

It refers to the optimization of a web page to help the search engines and also improve the user experience.

Internal links makes it easier for search engines to verify the validity or relevance of your content on the blog.

This technique allows to achieve a better ranking in search engines, and increase visibility in organic results.

But you can not forget that, internal links should always be  useful and relevant.

That is, the content of that linked page has to be complementary to the current page.

When you are going to write content optimized for SEO, you must  include 1 or 2 internal links that point to another related article.

This way you will be able to add more value to the content, increase the user’s time of permanence , and reduce your bounce rate .

In short, it is about providing the best experience to the user so that he can return in future occasions, and at the same time get a good evaluation of the search engines.

External links

Remember that getting quality external links improves SEO web positioning.

And even more when it comes from a website with a lot of authority in the search engines.

This obtaining of third links is known as  Link building, and there are 2 global strategies:

  • Blackhat:  buy links to other websites, but sooner or later you will be penalized.
  • Whitehat: the most recommended option by Google.

The natural links (Whitehat)  are those that occur spontaneously, and in sites related to the theme of your business.

And the purchased links (Blackhat)  are those that are obtained in any website in exchange for an economic remuneration.

 Load speed

Loading speed is another important factor when you write content optimized for SEO.

It is not enough to offer quality content, the pages must also be uploaded in a matter of seconds.

With Google Analytics you can know in more detail the speed of the pages in different browsers, as well as by country or pages.

Even, the average times of the website such  as:

  • Load the page.
  • Redirect.
  • B earch domain.
  • Server connection.
  • Server response
  • Download of the page.

 

In addition, there are  3 main factors that affect the loading speed:

  • Hosting: the location of the server is essential to achieve high loading speeds.
  • Programming: it is necessary to have a clean and sanitized HTML code
  • Network: here depends the ADSL connection that the user has.

Syncfluence: How to Influence Your Target Audience Without Burning Cash

Some people, companies and products grow and become influential brands within a short period of time, while others remain invisible to the public eye despite all their efforts. How do they do it with almost no money? Syncfluence shows why you don’t have to burn cash to become influential, and also makes you deeply introspective about whom to influence, when and how.

This is Yaagneshwaran’s second book. The first one being “Is Your Marketing in Sync or Sinking?” which was well received by the readers. This book “Syncfluence” talks about a different strategy in marketing.

Do check out  the  Interesting Book Here

 

Image result for yaagneshwaran ganesh

People are strange

If u praise someone,
They think U must have your own mean in this.

If u don’t praise,
They call u jealous…

If u do extra care for someone,

They think that U love them..
If u show u don’t care,
They call u selfish…
If u regularly text your friends,
They call u sticky…
If u don’t talk to them for a few days,
They call u proud…
You can never make the whole world happy,
So concentrate on the person u daily see in the mirror!!