If you want to increase organic traffic, it is essential to know how to write content optimized for SEO. There is almost certainly that we as a whole need to get a considerable measure of traffic , and show up in the first organic results.without forgetting the user experience.
Let’s start with the 10 keys to optimize the contents of your blog, and improve the blog in organic results.
Search for keywords
The principal assignment is to do an examination of keywords that have high demand and little competition , on the grounds that along these lines you will get more visits to the site.
When you go to search for keywords is of vital importance that they are not generic, since they tend to have a lot of competition.
Hence, it is basic that you generally explore long tail keywords.
These are otherwise called long tails keywords, and they are keywords framed by 2 or 3 words.
Here are a few cases of good long-tail keywords in the camera specialty:
Long tail keywords which are, particular to whatever you are offering. Whenever a client utilizes a profoundly particular search query, they have a tendency to search for precisely what they are really going to purchase.
To look into your own particular long-tail keywords, follow these steps:
Let’s see a simple example so you can see the difference between both keywords:
- Generic keyword: camera
- Keyword long tail: how do I set the aperture on my Canon 70D digital camera.
Once we have defined the keyword “long tail”, it will be essential that it appears in:
Example: The best camera or wildlife
Include the keyword “how do I set the aperture on my Canon 70D digital camera” in titles H2 and H3
Customize the meta description of the article and include the keyword “how do I set the aperture on my Canon 70D digital camera”.
A while back bloggers who reused a keyword frequently in an article..
Now the search engine penalizes this spam technique to readers, and requires the use of synonyms.
If you want better organic positions in the search results you need to use:
- 1 Main keyword.
- 2 secondary words.
As you can see, writing content optimized for SEO does not mean repeating the same keyword a thousand times.
Always remember that readers are the ones who will read and leave comments, they will share your articles in social networks. And even more important, they will sign up for your blog newsletter .When you’re going to write an article, think about your target audience , and how to optimize the content to attract readers .
Another important factor if you want to write content optimized for SEO is to optimize the images.
To do this, you must use the alternative text , also called Alt-text.
When you add an image to the multimedia library, you need to access its attached details to edit the alternative text.
The alternative text should include a short description and the keyword we want to position in the article.
This way you get to rank two times at the same time, in the text search and in the image search.
If you analyze the traffic of visits to your website with Google Analytics , you can see that many of them come from the images.
This means that some users visited you because they searched for images that Google has shown when they performed a search related to your article.
So, it is vitally important that you have optimized all the images of your articles.
Otherwise you will be losing traffic of visits, and visibility in the search engines.
Tool to compress Images whose file size are larger than one MB.
SEO by Yoast
One of the basic and essential plugins that you should have installed on your blog is SEO by Yoast .
It is considered as the best free SEO plugin, and it makes the task of positioning the contents in search engines much easier.
The configuration of this plugin for a blog is very simple, and it is not necessary to have technical knowledge or be an expert in the subject of web positioning.
When you have already installed SEO by Yoast, and you want to add a new page or entry in your blog, a configuration menu will always appear at the bottom .
The configuration menu has 3 main sections that are: content, advanced, social.
- Snippet Preview : to edit the title of the article, the keywords of the entry, and the meta description.
- focus keyword: that you want to position in the search engines.
- Content analysis: it shows a series of checks that analyze the content of the page and the different colors (green, orange, red) tell you if you have fulfilled optimally, regularly or badly.
Customize the Meta Description
Another essential factor to optimize the contents of your blog is the Meta description, because it is the preliminary view that the search engines show in their results.
For this reason, you should strive to include a your own meta description that will capture the attention of users.
In this way you will get users to click on the link, visit your page, and end up reading the article.
Otherwise, if you do not edit the meta description you will get by default the first paragraph of the text in the search results.
When you are going to edit the meta description of your content label remember that there is a limit of 155 characters.
Because if you exceed the remaining text will not be displayed, and ellipses appear in the search results.
It refers to the optimization of a web page to help the search engines and also improve the user experience.
Internal links makes it easier for search engines to verify the validity or relevance of your content on the blog.
This technique allows to achieve a better ranking in search engines, and increase visibility in organic results.
But you can not forget that, internal links should always be useful and relevant.
That is, the content of that linked page has to be complementary to the current page.
When you are going to write content optimized for SEO, you must include 1 or 2 internal links that point to another related article.
This way you will be able to add more value to the content, increase the user’s time of permanence , and reduce your bounce rate .
In short, it is about providing the best experience to the user so that he can return in future occasions, and at the same time get a good evaluation of the search engines.
Remember that getting quality external links improves SEO web positioning.
And even more when it comes from a website with a lot of authority in the search engines.
This obtaining of third links is known as Link building, and there are 2 global strategies:
- Blackhat: buy links to other websites, but sooner or later you will be penalized.
- Whitehat: the most recommended option by Google.
The natural links (Whitehat) are those that occur spontaneously, and in sites related to the theme of your business.
And the purchased links (Blackhat) are those that are obtained in any website in exchange for an economic remuneration.
Loading speed is another important factor when you write content optimized for SEO.
It is not enough to offer quality content, the pages must also be uploaded in a matter of seconds.
With Google Analytics you can know in more detail the speed of the pages in different browsers, as well as by country or pages.
Even, the average times of the website such as:
- Load the page.
- B earch domain.
- Server connection.
- Server response
- Download of the page.
In addition, there are 3 main factors that affect the loading speed:
- Hosting: the location of the server is essential to achieve high loading speeds.
- Programming: it is necessary to have a clean and sanitized HTML code
- Network: here depends the ADSL connection that the user has.